Human Augmented Intelligence

In living beings, intelligence either is or isn’t. It doesn’t exist in some halfway state, diluted or approximate. Once it’s present, it’s on. Sure, there are degrees in how intelligence expresses itself—but that's a different matter altogether.

And when intelligence does exist, it has a kind of momentum. It doesn’t just sit there—it moves. It acts. It goes out and gets.

That’s why the word artificial complicates things. It misleads. When it comes to solving real-world problems with digital tools, the term gives a skewed impression of what this technology actually does, how it works, and where it fits.

Take GenAI, for example. What we're really dealing with is augmented intelligence—a model that helps people think better, not think for them. That distinction is critical. It sits at the root of many failed AI implementations across business, law, and customer service. A vendor sells the dream that the program will "do the thinking," and BOOM—the human steps aside.

… and BAM—wrong.

That’s not how this tech works.

Our approach is built around a different lens: intelligence that is augmented, supported, and enhanced by AI—once you learn to speak its language. That mental model is the foundation of how we consult and teach.